The internet has been a game changer when it comes to the way businesses operate, letting small business owners stay competitive by allowing them to reach a global audience. Using the power of the web, small businesses can now connect with new customers, showcase their products and establish their online brand.

Despite this, according to Zippia, only 71% of small businesses have a website, yet with 97% of consumers searching for products and services online, there’s a big gap in the market. These days, a website is not just a luxury, it is a necessity, whether you’re a serviced based UK business, dealing mainly with the local community, or an online-based e-commerce site.

If your small business doesn’t have a web presence yet, you could be losing out on some serious custom – but if you’re still not convinced, check out our top 4 reasons why every small business needs a website.

1. Connect with new customers

Even if you already have a successful business, you’ll still want to grow and be able to reach new customers. While face-to-face business is vital, as are word-of-mouth recommendations, today, a lot of business often comes from online searches. Having a website lets you reach thousands of potential customers – and if you get your SEO on point, you can connect with searchers when they’re ready to spend.

If you have an e-commerce store, you’ll also be able to sell and ship products to people around the globe, giving you access to a huge new pool of customers. Even if your business is service based and locally focused, a website is equally important, as you may find that people who are travelling or in a nearby town need your services.

Traditional advertising via mail or print is expensive, with unreliable results but getting online lets you reach many people at once, at a relatively minimal cost.

2. Communicate with existing customers

It’s not all just about getting more custom – as having a website also allows you to keep your existing customers engaged and updated and helps you to push more traffic back to your online and offline stores.
When your customers are in the know, they’re likely to purchase more and buy more often -and a website will let you keep them in the loop 24/7. You can also add value to your website by creating a blog and can collect sign ups to your mailing list, so you can market your products in a targeted way to the customers on your list.
Your website will be the most pivotal tool in your armoury, when it comes to building a loyal community of customers, as not only can you collect blog followers and mailing list subscribers, you can link to your social media, helping you to grow your base even further.

3. Build credibility

Brand presence is important to building customer trust, a crucial stage on the consumer journey to purchase. As a small business, you need to establish your USP (unique selling point) and define what makes you different from the competition – and a website gives you the perfect opportunity to do this.
With the help of a good web designer, you can ensure every element of your website strikes the perfect tone for your business- from your logo to your layout and branding. Your website will be the first impression many people will have of your business – so it’s vital to get it right, but when you do you can use it as the perfect base to establish your online brand!

4. Showcase your products

If your competitors have a presence online but you don’t, then guess which one customers will probably opt for? Having a web presence helps build customer loyalty and trust, particularly as now, people typically want to research a product or service prior to purchase.
Consumers want to know what they’re purchasing and who they’re buying from – so without a website, your small business is at a serious disadvantage. If you’re competing for consumer business and you don’t have an online presence, then you’re giving a serious edge to competitors who do.

Instead of continuing to let them snatch business that should be yours, get a piece of the action and establish your own website. If you get your marketing right and work with a knowledgeable web designer, you could not only even out the playing field, you could even win over your competitor’s audience!

Do you need a website if you’re a local UK small business?
Not having a website is no longer an option no matter what type of UK small business you have, even if you’re a serviced based business who deals with the local community. Without a website, you can’t reach out to new potential customers, which will limit your business’s abilities to grow, plus it will be harder for existing customers to contact you and find out the information you need.

Local service-based businesses need a web presence now due to the high number of near me searches that are being conducted online. Near me searches are typically made when customers are looking to make a purchase – so if you’re not on the web, you’re missing out on a lot of custom.

Through your website you can also keep people informed as to prices, events, discounts, opening times and your news, which will boost your sales and help to retain customer loyalty. If you have an e-commerce site, you can sell your products online directly, allowing you to tap into a huge market of ready to spend consumers.

If you need quality web design for your UK small business or start up, get in touch today by emailing hello@charottemaedigital.co.uk. Whether you need a one-page web presence, a blog, or an e-commerce store, you’re guaranteed personalised service and a professional looking bespoke WordPress website that’s SEO optimised.

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